... discovering what the members of the community are doing and their outcomes...
Marketplaces face challenges such as limited use by SMEs due to reliance on regional networks, outdated and misaligned information, and sustainability issues stemming from poorly defined business models. These challenges hinder their effectiveness, leading to their perception as optional tools rather than essential components of broader platform-based network.
A successful marketplace requires an understanding of its evolution and drivers of user engagement. This entails analyzing building blocks such as user perspectives, information dissemination, data collection, and financing. Our approach allowed us to derive strategies for building sustainable marketplaces. Through desk research and interviews, we identified four compelling strategies:
To establish a robust and integrated marketplace strategy, it is crucial to align strategies with key elements such as embedding the marketplace within a broader platform-based network aka a repository-based community platform, understanding the stakeholder landscape to identify key stakeholders, and consider all of the building blocks.
Recognizing and evolving the underlying business model of these building blocks helps position the marketplace effectively. The strategies can be aligned with the service adoption journey—from initial awareness to retention— as the customer journey seems an integral part of the business model that ensures the marketplace remains dynamic and responsive to user needs. By integrating these foundational aspects, a marketplace can be built that drives engagement, satisfaction, and long-term success.
Document related to Business Consultancy, Cloud-based Solutions, Digitalization for Manufacturing in the context of IT & Computing, Manufacturing